PR and advertising | Millie Portfolio

My Career

What are the working patterns of the job like?

PR managers usually will work in the office during regular working hours. However, a lot of the time, many PR managers must travel to events or community activities out of office hours. As a result, they work in high stress environment and often manage or organize multiple events at the same time making the work have tedious long hours.

Can you work freelance, or would it be a permanent role?

You can work as a freelancer in pr; however it isn’t recommended as it's even more hours than what you would do if employed by a company. It will look like managing social media campaigns, contacting journalists to publicize exciting news for clients, and writing press releases for client blogs. It will also involve maintaining your own portfolio and managing your social media channels. However, working as a freelance PR manager, you can make a lot

more money and you can also choose how much you take on at once where when you work as a permanent role you get set hours and don’t choose what or who you work with.

What would my role responsibilities be in each role?

Traditional PR skills which includes: compelling writing and media relations, social media/content creation skills, reading analytics, be able to program and must complement traditional skills create and analyze PR. I would also need to have a: knowledge of media production & communication, to be thorough and pay attention to detail, the ability to work well with others and to be able to use a computer and the main software packages confidently.

What qualifications will I need?

There're many ways you can get into PR. Some of these ways include: a university course, an apprenticeship or a college course. This means there's many different entry requirements.

If going into a PR course in university, you will usually need to have 2-3 A levels or equivalent, a degree in any subject for a postgraduate course.
There is no set entry route to become a public relations manager in college, but it may be useful to do a relevant subject like a Foundation Certificate in Marketing.
If wanting to go into an apprenticeship you normally need to have 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship.
What Routes Can I Take Into This Industry?
There are no set routes into the PR industry, but it's very useful to do a relevant subject like media or marketing. You need to make sure you stand out and have a strong public image. This is because you need to make sure you stand out. PR is seen as a very attractive and exciting career so there's tough competition hence why you need to stand out.